170 TO 210 GENSET WITH THE HELP OF FOLLOWING STRATEGIES.
Covered area with name of districts to sales of Mahindra Powerol Gensets.
- Gorakhpur
- Deoria
- Kushinagar
- Maharajganj
- Basti
- Siddharth Nagar
- Sant Kabeer Nagar
- Azamgarh
- Ballia
- Ghazipur
- Mau
ANNUAL SALES
Our strategies towards sales
- MARKET SURVEY
- SOURCES OF ENQUIRY GENERATION
- RETAILS
- CORPORATE
- ENQUIRY CLASSIFICATION (COLD,WARM & HOT)
- ACHIEVEMENT OF TARGATE
- SALES PROMOTION ACTIVITIES
Market Survey
- The systematic and objective process of generating enquiry for aid to making Genset marketing decisions.
- Identify & Evaluate Opportunities for genset
- Analyze Market Segments of genset.
- Select Target Markets of genset.
- Making Plan & Implementation to marketing for improving dg sales.
- Analyze Marketing Performance for generator division market.
- Need to know why required Genset.
- Need to know who required Genset.
- Need to know when required Genset.
Enquiry Management
Whatever enquiry, information & date collected from market in classified into three parts as
- Cold
- Warm
- Hot
Customer motivation process of GD which is adopted by executive to pull cash from retail market and push our Products into market.
Customer motivation process & Target market for Mahindra Powerol Genset -
| PRODUCT | PRICE | PROMOTIONS | PLACE |
|---|---|---|---|
| Product variety | List price | Sales Promotions | Channels |
| Quality | Discounts | Advertising | Coverage |
| Design | Allowances | Sales Force | Locations |
| Features | Payment Period | Public Relations | Inventory |
| Brand Name (M&M) | Credit Terms | Direct Marketing | Transport |
| Packageing | Size | Service | Warranty & Guaranty |
| Returns |
Sources of Enquiry Generation
Retails Segment
- School & Colleges
- Rice Mill
- Hospitals
- Petrol Pumps
- City malls and showrooms
- Domestic uses
- Hotels
- Banks (including all those banks that required genset from vender on rent.
- So many places of retails segment etc
Corporate Segment
- Corporate segment includes all those where we can get genset tender in bulk order as follow.
- Nationalize or non nationalize banks tender
- Govt. hospital, Railway, FCI, School & Colleges
- Nagar Panchayat tender
- Govt. offices tender like administration office.
- Nagar Nigam